JZD hits Pure London 2015

Posted on August 11, 2015 by sam jennings

On Monday the JZD girls were up early and with coffee in hand we left Clapham Old Town behind us and headed to Pure London in Olympia.

Sam lead the way with her lucky buying notebook under one arm and we set out, eyes peeled for a day of scouting out new labels and eyeing up fresh designs.

In case you’re wondering what we’re talking about Pure is a huge bi-annual fashion trade show. Showcasing over 800 brands and stores over three days in all aspects of fashion from women’s wear to shoes galore and accessories. Buyers internationally flock to hunt down the next best thing. You want it they’ve got it!



On arrival you could feel the buzz as we sashayed up the bright pink carpet and into the throng…

With hundreds of stalls to look at we had our work cut out…!

A sea of stalls in front of us we headed to accessories to see if we could find some goodies, and when I say goodies, I mean bags!

Having stopped of at one of our favourite suppliers Kris Anna to stock up on new colours and styles we stumbled across a new brand we just couldn’t resist.

Sherene Melinda’s bags are truly to die for…

A luxury handcrafted range of leather bags in sensational shades and texture. It was love at first sight. Expect these gorgeous little numbers to be in store soon! (We predict a stampede.)

When it comes to JZD we like to keep one step ahead and so when we came across out next fabulous find we thought what better way to brighten up those winter evenings drawing ever closer …with a zesty pineapple clutch of course! Who could resist.

We even scooped up some great little pieces with Christmas in mind! Christmas is now well and truly catered for with some fantastic finds… 

 We're got you covered this christmas.

On our way to shoes we swiped up some great new jewellery. It’s all about the cocktail ring this season and we discovered some show stoppers. While playing how many rings can you fit on one hand…!

Bit o'bling - never say never.

Popping along to our friends at Cara London it was time to think shoes. With their stall looking so good it wasn't hard to be inspired! And believe us they’ve got it covered…

 From flats to sandals and heels we stocked up on some great new styles we know JZD customers will love. Take a peek at these for a taster…!

We love the cork base which is everywhere this season - especially on these wedged sandals.

Cara London - new styles coming soon. Check out these gorgeous espadrilles…

JZD's in love… More sparkles in life please!

Among all the new style and label stalking and having lusted after shoes our own feet were beginning to tire. We managed to take five to regroup and of course fit in a delicious lunch!

 Lunch time pause. Oh so good!

JZD girls are foodies at the best of times, so our peach rocket and chutney tart with Mediterranean salad really hit the spot. Fuelled up and ready to go again we spotted a great new label to introduce in store. Watch out for the amazing Spanish ‘Alpe’ footwear with a sporty feel heading to Clapham soon!

Alpe meatallic trainers coming soon!


Nikki checks our potential new styles.

Then it was all cylinders go and onto some serious women’s wear scouting. With so many stalls to choose from it was a matter of where to begin! With styles catching our eye from all directions it proved a challenge not to get distracted by gorgeous pieces! 


Admits the excitement Sam kept us on track with her vast knowledge of buying and gave us some essential tips resulting is some great new women’s wear finds!

Sam doing what she does best! 

Watch this space and look out for new labels in store from September!

All in all it was a hugely successful and inspirational day at Pure London – great new brands and a view of whats to come next season. What more could we have asked for.


 Hear Sam’s thoughts on Pure and buying for JZD here:

“Visiting Pure each season is essential it works to find new brands and give a strong overview of trends, colours and shapes that are going to be key for the next season.

 I find its a great place to source Christmas gifts for JZD such as, the wild and wonderful ‘fur clutch’ bags Sherene Melinda. We all loved the vivid colours, giving our store a real point of difference, unique and exclusive.

It was a real bonus going with Nikki & Lucinda who hunted out some great new brand opportunities!”


…Until next year Pure! 

Posted in Buying, Newbrands, Nextseason, Purelondon